An Overview Of The Magazine Industry.

The Magazine Industry There are a number of magazine publishers in the UK catering to many different audiences, mainly companies such as: Bauer, IPC, Anthem publishing etc. There are 8000 titles published in Britain, 3200 being consumer magazines. However in the past 10 years less people have been purchasing magazines due to developing technology. Magazines are now available to pick up on the internet, via apps or from your mobile phone. This allows people to read magazines and get the gossip whilst travelling. In 2007 the first IPhone was released which allowed people to pick magazines up in book content from their phone but this was proved to be a threat and an opportunity for the publishers. In 2008 Over 2.74 billion pounds was spent on magazines from both consumers and advertisers. 60% of the magazine industry is dominated by organizations like Bauer, IPC, BBC Magazines and National Magazines. The company Bauer takes up 25% of sales in England for their magazines. Followed by IPC that is 20%, BBC is 7.8% and BBC Magazines is 7.3%. Organizations like Bauer publish magazines such as; Grazia, FHM, Heat and Q. IPC publish NME, CHAT, Nuts and Country life. There are around 500 magazines published every year and only 3 in 10 magazines survive for more than 4 years, it is said that 85% of the population read magazines. In 2006 Facebook expanded their social services to a wider audience. Publishers then realized that it would have a big impact on their business. This is because the expansion now enables publishers to reach out and acquire new readers. However there is still serious advertising competitor and strong rival in the battle for consumer attention. In the last ten years there has been a noticeable shift to female orientated publications. More than 15 were launched over ten years they include: Women’s Health, Food Network, Lucky, OK!, In Touch and People Style watch. Conversely there were zero male orientated magazines published in the same time. This was because there was less of a market for them because men preferred to use the online resources to get the news and entertainment. The smaller companies couldn’t survive the four years and were taken over by the bigger companies to stay afloat.